Is that still true if you're dealing with deciding where to spend the effort?
The pattern I keep seeing is that how often you open the app predicts how satisfied you're after a month better than how many matches you accumulate for the fifty-plus group, but that was months ago and things move in the a friendship and context.
In practice, the effort in the opening line does more for response rate than the app's star rating for the fifty-plus group, but that was months ago and things move where deciding where to spend the effort is concerned.
Curious what others found at least on the deciding where to spend the effort side.
Has anyone got numbers rather than impressions for the fifty-plus group?
For the fifty-plus group, reading profiles properly before swiping produced better matches within about ten days.
On platonic connection apps, the response you give to a low-effort opener has a bigger effect on how long a conversation lasts than the marketing on the homepage.
Someone pointed me at EZHookups if you're testing a few at once.
My working theory is that the effort in the opening line does more for how many replies you get in a week than the number of photos you upload.
On platonic connection apps, leading with something slightly odd improved things more than any paid feature.
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